What is the best way to clean old fishing lures without damaging them??

I have over a hundred vintage fishing lures that were my dad’s. They are in really good shape, but need cleaning. I need to know the best way to clean them without damage to them.

for starters, do not use anything stronger than mild dish soap and a soft toothbrush for scrubbing. if any are painted wood, l would not touch them with even that for fear of removing any paint. plastic lures should be okay. l pulled a crankbait from the lake that was covered in growth and after a mild scrubbing, the finish looks almost new.
but painted plugs can get hairline cracks in the paint over the years and water may penetrate and lift paint chips which will lessen any value.
make a shadow box for display in their present condition